When people ask what I do for a living they are never surprised when I say that I am in Marketing. Bubbly, confident, outspoken, creative… it all seems to fit the stereotype. But when I continue to tell them that I work for an IT company, immediately the connection is lost. It’s a common misconception, however, incorrect.
Marketing has one main goal: to grow business! However what people don’t think about is that marketing uses lots of IT, including enterprise systems such as customer relationship management (CRM) to achieve this.