Money-Making is Where Money is Made

When it comes to inventing new tech ideas, it’s so tempting to target the consumer market.  You’re living out your daily life and out of that context you think: what about this new cool app that could do this and that … consumers would love it. Right?

The problem with retail apps is that they’re asking consumers to spend a little bit extra on top of what they’re already spending.  While a good deal of their budget is dedicated to entertainment, that money is not currently untouched – it’s all being spent already.  So when you come along with your cool app and ask someone to spend, you’re asking them to switch their spend from something they’re already enjoying so much that they’ve been willing to pay for it.

If you’re going to be successful in the consumer space, you need to take one of two approaches: Read more

8 Emerging Tech Trends You Can’t Ignore

“IT executives are always preparing for the next big thing in IT. We’re seeing technologies with overlapping software and systems support. We also see a sharp rise in the role of IT in business as it relates to mobile and cloud-based device implementation.”

This is an expert from an article I read on ‘IT Marketing World’ By Freelance writer, Dave Landry. 8 Emerging Tech Trends You Can’t Ignore.

“Observations made about today’s technologies has prompted the following trends. They are the least speculative and are expected to have real-life consequences with regard to how we work and do business.” Read more